Our Mission

1. Raise Awareness

Raise Awareness about the reality behind animal air travel through real stories, transparent information, and documenting as well as drawing attention to flights. We grow international support through social media and grassroots campaigns to build the credibility needed to influence airlines and governments. The most powerful way to raise awareness is by telling the stories of real victims. We dedicate much of our work to sharing these cases in social media — because not even the press does — so the public can understand the very real dangers animals face when flying. One of our most impactful initiatives is our “Flight Support”, in which we document the full travel process of animals live on social media while supporting and guiding the family as best as possible to be prepared for this hard journey. This helps reduce risk and negligence by creating transparency and applying public pressure on airline staff on duty. Learn more about Flight Support We also take an active role in educating the public on legal developments and political decisions related to animal transport — always from an animal welfare perspective, and never driven by commercial interests or clickbait tactics.  

2. Promote Innovation and Collaboration with Airlines

We aim to partner with private and national airlines willing to lead the change by launching the first pilot flight that allows companion animals to travel safely in the cabin — like RetrievAir (USA) or Skye Pets (Australia–Europe) are already doing, but at commercial level. We offer innovative proposals for airlines and airports, and promote dialogue through working groups and forums that involve key stakeholders committed to animal welfare. Together, we co-develop practical, compassionate solutions for the future of air travel.  

3. Drive Legal Change at the International Level

Our long-term goal is to update international air transport regulations, including the Chicago Convention (1947) and the Montreal Convention (1999), to legally recognize companion animals as sentient beings and establish airline liability in case of harm or negligence — something that is currently not guaranteed. To initiate this legal shift, we are launching a European Citizens’ Initiative and working with key countries — France, Spain, Mexico, Colombia, Brazil, Chile, and Argentina — to introduce Parliamentary Initiative Legislative Proposals. These aim to implement basic airport protocols that ensure the safety and wellbeing of animals in transit within each country.